The Brand Inspiration board is a ready-made Storyflow board for collecting the references that define a brand: logos, color palettes, typography, imagery, and tone, arranged in one place.
About this template
This template turns scattered references into one clear direction for a brand. Instead of inspiration buried across folders, screenshots, and saved posts, you drop logos, palettes, type samples, and imagery onto a single infinite canvas and arrange them into sections you can compare side by side. The direction becomes easy to present to clients, easy to revise, and easy to align everyone on before the identity work begins.
It is built for brand designers, founders, marketers, and creative teams shaping a new brand or a refresh. Whether you are kicking off an identity project, pitching a direction to a client, or choosing between two looks, the board keeps the reasoning next to every reference so the intent travels with the images.
The board opens with sections for logo and mark references, color palettes, typography, imagery and photography style, and tone of voice, plus note blocks for the brand keywords and what to avoid. Rearrange the blocks, swap in your own references, write notes, and invite collaborators to comment.
How to use the Brand Inspiration Template
- 1
Open the template in Storyflow to load a canvas pre-sectioned for logos, color, typography, imagery, and tone.
- 2
Drop in your references: drag in logos and imagery, add color swatches, and paste links to type and brands you admire.
- 3
Group references by direction and write a note beside each one explaining the feeling it should signal.
- 4
Add the brand keywords and a short note on what to avoid so the direction is unambiguous.
- 5
Ask the Storyflow AI assistant about the active board to refine the direction, suggest pairings, or summarize the vibe.
- 6
Invite clients or teammates to comment, or share a view-only link so feedback lands in one place.
Frequently asked questions
What is a Brand Inspiration board?
It is a curated board that defines the direction of a brand: logo references, color palettes, typography, imagery style, and tone of voice, with notes explaining why each reference fits. It helps you decide and present a look before identity work begins.
Who is this template for?
Brand designers, founders, marketers, and creative teams building a new brand or refreshing one. Anyone choosing a direction for an identity can use it.
What is on the board?
Pre-built sections for logo and mark references, color palettes, typography, imagery and photography style, and tone of voice, plus note blocks for brand keywords and what to avoid. You can rearrange or remove anything.
Can I share it with clients?
Yes. Invite clients or teammates to view and comment on the board, or share a view-only link so everyone sees the current direction and feedback stays in one place.
Is it free?
Storyflow is free to start and runs in your browser, so you can open this template and build your inspiration board without paying upfront. Some advanced features are part of paid plans.
