The Commercial Shotlisting template is a ready-made Storyflow board for planning every shot of an ad spot, with rows for shot number, scene, size, angle, movement, gear, and notes laid out beside reference frames on an infinite canvas.
About this template
Commercial Shotlisting turns an approved script or storyboard into a complete shot plan for the shoot day. The board gives you a structured shot list (number, scene, shot size, camera angle, movement, equipment, and notes), space to pin reference stills and boards next to the setups they cover, and room to count coverage so the day is scoped before anyone calls action. Because everything sits on one canvas, the shot list stays next to the boards it came from instead of living in a separate file.
It is built for the people working between the copy deck and the camera: agency producers and creatives scoping a spot, commercial directors and DPs deciding coverage, and freelancers planning a shoot solo. Brand and client stakeholders can follow along on the same board without learning a new tool.
On the board you will find a shot list block with the columns crews actually check between setups, areas for storyboard frames and reference images, notes per shot for intent and blocking, and space for a rough day breakdown. Storyflow's AI assistant can read the active board to help you draft and tighten the list as you go.
How to use the Commercial Shotlisting Template
- 1
Open the Commercial Shotlisting template on your canvas to get the shot list, boards area, and reference blocks laid out for you.
- 2
Drop in your approved script or storyboard, then fill the rows: shot number, scene, size, angle, movement, equipment, and notes for each setup.
- 3
Pin reference stills and storyboard frames next to the shots they cover so the crew sees what each setup is for.
- 4
Ask the AI assistant to read the board and help draft coverage, suggest inserts, or tighten the setup count.
- 5
Invite your team or share a view-only link so the director, DP, and client work from one plan.
- 6
Export the finished shot list as an image or PDF for the call sheet packet and the on-set binder.
Frequently asked questions
What is commercial shotlisting?
Commercial shotlisting is the process of planning every shot a production will capture for an ad spot, listed one row per setup with the shot number, scene, shot size, camera angle, camera movement, equipment, and notes. It is the document the director and DP check between setups on the day. This template gives you that structure on a Storyflow board, beside the storyboard frames the shots come from.
Who is this template for?
It is for the people between the copy deck and the camera: agency producers and creatives scoping a spot, commercial directors and DPs deciding coverage, and freelancers planning a shoot on their own. Clients and brand managers can review the same board without setting anything up.
What is on the board?
A shot list block with the columns crews check between setups (number, scene, size, angle, movement, equipment, notes), an area for storyboard frames and reference stills, notes per shot for intent and blocking, and room for a rough day breakdown. You can rearrange, add, and customize any of it.
Is it free?
Yes. You can open and use this template on Storyflow's free plan, which runs in your browser with no credit card. The free plan includes basic AI usage and view-only links for sharing. Heavier AI use is available on paid plans.
Can the AI build the shot list for me?
The AI assistant reads your active board, so it can help you draft and tighten the list from a script or storyboard you have added. You stay in control of the rows: it suggests coverage and structure, and you decide what makes the final plan.
