AI Personas let you switch the voice and style of AI responses in one click. Choose a built-in persona or define your own brand voice so every output sounds the way you want — without rewriting the prompt every time.

Choosing a Persona

1. Open the AI chat
2. Open the personas selection menu (typically a small avatar in the chat header or input)
3. Pick a persona — the AI will use that voice for the next response

Built-in Personas

Storyflow ships with personas for common voices — direct, casual, technical, narrative, punchy. Try a few to see which fits the project.

Brand Voice as a Persona

For your own brand voice, create a Knowledge entry in AI Settings (Personalization & Knowledge) that describes the voice in detail — diction, sentence rhythm, do-nots. When the entry is enabled, every AI response uses your voice without needing to pick a built-in persona.

Personas vs AI Settings

• Persona: Quick voice switch for the next response — temporary, per-chat
• AI Settings → Personalization: Default voice and behavior across all chats
• AI Settings → Knowledge: Reusable named voice/brand entries you can toggle per project

Tips

• Create separate Knowledge entries for distinct voices (brand, internal, executive)
• Toggle entries on/off depending on the audience for the project you're working on
• Use a persona for one-off creative experiments without changing your default voice