The Architecture Design Concept is a ready-made Storyflow board for developing and presenting the idea behind a project: a concept statement, massing studies, references, materials, and design principles in one place.
About this template
This template turns early thinking into a concept you can show and defend. Instead of sketches, precedents, and notes scattered across folders, you bring the idea together on one infinite canvas and arrange it into sections that tell a clear story. The concept becomes easy to present to clients, easy to revise as the design matures, and easy to align the team around so everyone designs toward the same intent.
It is built for architects, designers, and students shaping the direction of residential, commercial, or public projects. Whether you are pitching a competition entry, presenting a concept to a client, or reviewing options in a studio crit, the board keeps the reasoning next to every image so the why sits beside the what.
The board opens with sections for the concept statement, massing and form studies, precedent and reference images, materials and finishes, and the guiding design principles, plus note blocks for site response and the narrative. Rearrange the blocks, swap in your own sketches, write notes, and invite collaborators to comment.
How to use the Architecture Design Concept Template
- 1
Open the template in Storyflow to load a canvas pre-sectioned for the concept statement, massing, references, materials, and principles.
- 2
Write the concept statement that captures the core idea, then add the design principles it leads to.
- 3
Drop in massing studies, precedent images, and material samples, and group them so the direction reads clearly.
- 4
Write a note beside each reference explaining how it responds to the site and the brief.
- 5
Ask the Storyflow AI assistant about the active board to sharpen the concept, suggest pairings, or summarize the narrative.
- 6
Invite clients or your studio to comment, or share a view-only link so the concept is reviewed in one place.
Frequently asked questions
What is an Architecture Design Concept board?
It is a board that develops and presents the idea behind a project: a concept statement, massing studies, precedent images, materials, and the guiding design principles, with notes explaining how each part responds to the site and brief.
Who is this template for?
Architects, designers, and students shaping the direction of residential, commercial, or public projects. Anyone pitching or reviewing a design concept can use it.
What is on the board?
Pre-built sections for the concept statement, massing and form studies, precedent and reference images, materials and finishes, and design principles, plus note blocks for site response and narrative. You can rearrange or remove anything.
Can I present it to clients?
Yes. Invite clients or your studio to view and comment on the board, or share a view-only link so the concept is presented and discussed in one place.
Is it free?
Storyflow is free to start and runs in your browser, so you can open this template and develop your concept without paying upfront. Some advanced features are part of paid plans.
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