Expert-designed structure — Each Tactic is built by professionals with deep experience in that domain. The Documentary Outline Tactic, for example, reflects how successful documentary filmmakers actually structure their pre-production.

Built-in AI assistance — Every card within a Tactic has an AI assistant that understands the card's purpose. Ask for help filling out your "Target Audience" card and get suggestions specifically tailored to audience definition.

Flexible customization — Add cards, remove cards, rearrange the structure, combine multiple Tactics. Your blueprint adapts to your project, not the other way around.

Contextual relationships — Cards understand how they relate to each other. The AI can reference your audience definition when helping you write messaging, or your budget when suggesting timeline adjustments.

Start with Documentary Outline or Story Structure — These Tactics provide the essential components without overwhelming detail. They cover thesis/premise, characters, narrative arc, and production needs.

Focus on the "Why" first — Fill out the thesis/logline card before anything else. A clear central question or premise makes every other decision easier.

Don't skip character cards — Even for documentary, define your subjects. Who are they? Why do they matter to the story? What do they want?

Use AI for interview questions — If you're filming interviews, ask the card AI to generate question banks based on your thesis and character descriptions.

Combine multiple Tactics — Use Documentary Outline for narrative structure, then add Shot List Tactic for visual planning. The two work together—your narrative arc informs what shots you need.

Add custom cards for your needs — Create cards for location scouting, equipment lists, release forms, or anything else your specific production requires.

Use @mentions for AI context — When asking AI for help, reference other cards: "Based on @Characters and @Setting, suggest b-roll shot ideas that reveal character through environment."

Build your scene breakdown — Create a card for each major scene or sequence. Include: what happens, who's involved, where it takes place, what it reveals, and what coverage you need.

Create reusable production templates — Once you've built a blueprint that works for your style, save it as a custom Tactic. Professional filmmakers often have different starting templates for documentary vs. narrative vs. commercial work.

Use the blueprint for funding applications — Your Tactic becomes a treatment document. Export cards to create professional pitch materials—the structure demonstrates you've thought through the full production.

Iterate during production — Your blueprint isn't static. As you shoot and discover new story threads, update the narrative arc. As locations change, update the shot list. The blueprint evolves with the project.

Share with collaborators — Invite your DP, producer, or editor to view the blueprint. Use Comments cards for async feedback. Everyone stays aligned without endless meetings.

Start with Marketing Campaign Tactic — This covers the core components: objective, audience, messaging, channels, timeline, and success metrics. Even simple campaigns need these fundamentals.

Define one clear objective — "Increase brand awareness" is too vague. "Generate 500 email signups from our target audience in 30 days" is actionable. Fill this card first.

Get specific on audience — Don't just say "small business owners." Define: what size business? What industry? What's their biggest challenge? Use AI to expand your initial description into a detailed persona.

Start with one channel — Beginners often spread too thin. Pick the channel where your audience already spends time. Master that before expanding.

Add Product Launch or Sales Funnel Tactics — Combine these with your campaign structure for launches that cover awareness through conversion.

Build messaging hierarchies — Create cards for: primary message (one sentence), supporting messages (three key points), and proof points (evidence for each). This hierarchy keeps all creative aligned.

Use AI for copy variations — Once you have core messaging, ask AI to generate variations for different channels: "Adapt @Primary_Message for Twitter, LinkedIn, and email subject lines."

Create a content calendar card — Map out what content goes where, when. Visualize the full campaign timeline to spot gaps or overlaps.

Build campaign blueprints by stage — Create separate Tactic structures for awareness, consideration, and conversion stages. Link them so each stage feeds the next.

Use competitive analysis cards — Document what competitors are doing, where they're weak, and how you'll differentiate. Reference these when developing messaging.

Build testing frameworks — Add cards for A/B test hypotheses, variables to test, and success criteria. Plan your optimization strategy before launch.

Create stakeholder presentations from blueprints — Your Tactic structure becomes your presentation outline. Export relevant cards to build pitch decks that show strategic thinking.

Start with YouTube Video Strategy or Blog Post Framework — These cover the core structure for individual pieces of content. Master single-piece planning before tackling channel strategy.

Define your content pillars first — Before planning individual videos, define 3-5 topics you'll consistently cover. This becomes the foundation for all content decisions.

Use hook formulas — The AI can generate multiple hook options based on your topic. Test different approaches until you find what resonates with your audience.

Build a thumbnail/title card — Plan your click-worthy elements before production. If you can't write a compelling title, the content idea might need refinement.

Add Content Calendar Tactic — Plan content in batches. Map out 4-8 weeks of content at once, then batch your production for efficiency.

Create content series structures — Don't plan videos individually. Create Tactics for recurring series that define format, length, and structure you can repeat.

Use AI for repurposing — "Take @Video_Script and create: 5 Twitter threads, 3 LinkedIn posts, and an email newsletter." One piece of content becomes many.

Build feedback loops — Add cards for tracking what performs and why. After each piece publishes, note what worked. Patterns emerge that inform future content.

Create channel-level strategy Tactics — Build blueprints that define your overall positioning, competitive differentiation, growth strategy, and monetization approach.

Build sponsorship/partnership frameworks — Create cards for brand requirements, pricing structure, and pitch materials. Be ready when opportunities come.

Develop team workflows — As you scale, blueprints become delegation tools. Define what editors, writers, or assistants need to know for each content type.

Use blueprints for product development — When you're ready to launch courses, communities, or products, the Content Creation Tactics feed directly into Product Launch Tactics.

Remove irrelevant cards — If a card doesn't apply to your project, delete it. A focused blueprint is more useful than a comprehensive one you'll ignore.

Add custom cards — Create cards for elements specific to your project. Need a "Legal Review" section? A "Stakeholder Approval" checkpoint? Add them.

Reorder the structure — Drag cards to match your actual workflow sequence. Some teams do audience research before objective setting; others reverse it.

Combine multiple Tactics — Large projects often need components from several frameworks. Pull in relevant cards from different Tactics.

Save as custom template — Once you've built a blueprint that works, save it. Your custom Tactics appear in "Your Templates" for future projects.